BT Group - EE App
BT Group - EE App
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
BT Group - EE App
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
Challenge
Challenge
Enable customers to manage their EE lives all in one app. Make digital the essential location for customers to interact with EE and complete tasks app-first.
Enable customers to manage their EE lives all in one app. Make digital the essential location for customers to interact with EE and complete tasks app-first.
Enable customers to manage their EE lives all in one app. Make digital the essential location for customers to interact with EE and complete tasks app-first.
Challenge
Enable customers to manage their EE lives all in one app. Make digital the essential location for customers to interact with EE and complete tasks app-first.
Goals
Goals
Checking bills and payments
Set up my broadband/wifi network
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Checking bills and payments
Set up my broadband/wifi network
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Checking bills and payments
Set up my broadband/wifi network
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Goals
Checking bills and payments
Set up my broadband/wifi network
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Outcome
Outcome
The new EE app was launched in 2023. The app continues to improve and has a 4.6/5 rating in the Apple app store.
The new EE app was launched in 2023. The app continues to improve and has a 4.6/5 rating in the Apple app store.
The new EE app was launched in 2023. The app continues to improve and has a 4.6/5 rating in the Apple app store.
Outcome
The new EE app was launched in 2023. The app continues to improve and has a 4.6/5 rating in the Apple app store.
KPI
KPI
Make the app the essential location for managing customers EE lives.
Make the app the essential location for managing customers EE lives.
Make the app the essential location for managing customers EE lives.
KPI
Make the app the essential location for managing customers EE lives.
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
BACK TO TOP
©2024 BEN SLAWSON DESIGN
BACK TO TOP