Winning the household
Winning the household
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
Winning the household
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
Challenge
Challenge
As families grow and more people need to control more devices, customers require additional flexibility with their accounts. We need a solution that could manage up to 100 devices per household.
As families grow and more people need to control more devices, customers require additional flexibility with their accounts. We need a solution that could manage up to 100 devices per household.
As families grow and more people need to control more devices, customers require additional flexibility with their accounts. We need a solution that could manage up to 100 devices per household.
Challenge
As families grow and more people need to control more devices, customers require additional flexibility with their accounts. We need a solution that could manage up to 100 devices per household.
Goals
Goals
Winning the household via the app
Enable customers to add devices
Control access to individual devices
See a view of my household devices
Enable customers to remove devices
Reward customers
Winning the household via the app
Enable customers to add devices
Control access to individual devices
See a view of my household devices
Enable customers to remove devices
Reward customers
Winning the household via the app
Enable customers to add devices
Control access to individual devices
See a view of my household devices
Enable customers to remove devices
Reward customers
Goals
Winning the household via the app
Enable customers to add devices
Control access to individual devices
See a view of my household devices
Enable customers to remove devices
Reward customers
Outcome
Outcome
We worked as a design team via a design sprint to create a household hub prototype that customers could fully control and be able to add/remove their accounts and devices.
We worked as a design team via a design sprint to create a household hub prototype that customers could fully control and be able to add/remove their accounts and devices.
We worked as a design team via a design sprint to create a household hub prototype that customers could fully control and be able to add/remove their accounts and devices.
Outcome
We worked as a design team via a design sprint to create a household hub prototype that customers could fully control and be able to add/remove their accounts and devices.
KPI
KPI
We need a solution that could manage up to 100 devices per household.
We need a solution that could manage up to 100 devices per household.
We need a solution that could manage up to 100 devices per household.
KPI
We need a solution that could manage up to 100 devices per household.
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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