BT Group - EE Website
BT Group - EE Website
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
BT Group - EE Website
EE have 20M+ customers are British Telecom's largest mobile brand and the UK's No.1 Mobile Network as part of BT Group.
Challenge
Challenge
Create a website that customers can upgrade and purchase products. Make the website the essential location for customers to interact with EE alongside the EE App.
Create a website that customers can upgrade and purchase products. Make the website the essential location for customers to interact with EE alongside the EE App.
Create a website that customers can upgrade and purchase products. Make the website the essential location for customers to interact with EE alongside the EE App.
Challenge
Create a website that customers can upgrade and purchase products. Make the website the essential location for customers to interact with EE alongside the EE App.
Goals
Goals
Improved navigation and IA
Roaming improvements
Manage account more effectively
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Improved navigation and IA
Roaming improvements
Manage account more effectively
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Improved navigation and IA
Roaming improvements
Manage account more effectively
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Goals
Improved navigation and IA
Roaming improvements
Manage account more effectively
Add and remove add-ons
Upgrade your device
Ensure chat and help support
Outcome
Outcome
The new EE website was launched in 2023. The website continues to improve and currently 20M+ customers use it to manage and support their accounts with EE.
The new EE website was launched in 2023. The website continues to improve and currently 20M+ customers use it to manage and support their accounts with EE.
The new EE website was launched in 2023. The website continues to improve and currently 20M+ customers use it to manage and support their accounts with EE.
Outcome
The new EE website was launched in 2023. The website continues to improve and currently 20M+ customers use it to manage and support their accounts with EE.
KPI
KPI
Make the website the essential location for managing customers EE lives.
Make the website the essential location for managing customers EE lives.
Make the website the essential location for managing customers EE lives.
KPI
Make the website the essential location for managing customers EE lives.
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
More PROJECTS More PROJECTS
EE APP
Designing the app for the UK's No.1 mobile network
WINNING THE HOUSEHOLD
Design sprint focused on winning the household
HOME CONTROLS
Design sprint focused on winning the household
©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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©2024 BEN SLAWSON DESIGN
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